From fragmented data to a real-time decision system.
22,500+ field reps. Three siloed systems. Multi-day investigations replaced by single, explainable insights surfaced before the morning meeting ends.
Days lost in cross-system reconciliation.
22,500+ field representatives across India generated data siloed across the Cirrius CRM, Oracle, and ERP — with no unified view. Answering business questions required cross-team analysis taking days. Every new query became an IT ticket.
A semantic layer on top of every system.
Colrows deployed its semantic execution layer with a Trino federated query engine and a unified knowledge graph — enabling real-time cross-system reasoning without moving data. Doctors, brands, campaigns, and regions resolve to the same business meaning across every source.
What changed in production.
“What was once a fragmented, multi-day investigation became a single, explainable insight — surfaced before the morning meeting ended.”
Cipla commercial team · Post-deployment
From multi-day investigations to single, explainable insights.
See how Colrows can sit on top of your CRM, ERP, and warehouses — without moving data.